Let’s say the quiet part out loud. Most companies have a shockingly weak understanding of their ideal customers. Not vague.…
Opinion
Most brands (the companies behind them) assume their biggest battles are inside the category.They’re wrong. The biggest threat to FMCG…
The world’s changing fast — and your brand’s ability to stay relevant is running out of time. The winners will…
In a world where everyone can learn the same things, prompt the same AI models, hire from the same global…
In 1991, the organizational theorist James G. March published a paper that has quietly shaped how we think about business…
Me with my biggest brand influencer Marty Neumeier, at my Flux Conference, ten years sgo.
Executive Summary For years, agencies and marketing teams ran on a simple equation: hire young, bill high, burn fast. Juniors…
In Oliver Stone’s Wall Street, Gordon Gekko delivers one of cinema’s most enduring lines: “The most valuable commodity I know…