In BriefThe U.S. bottled water market is now valued at $47.4 billion and projected to reach $66.4 billion by 2030.…
Branding
In Brief For the first time in decades, size doesn’t matter. Speed does. The signal: artificial intelligence has turned the…
For decades, branding has been treated like a communications exercise. You define your positioning, craft a visual identity, make a…
Me with my biggest brand influencer Marty Neumeier, at my Flux Conference, ten years sgo.
In Brief Culture is no longer a backdrop — it’s the battlefield. The signal: the most resonant brands aren’t creating…
TypeMacro Trend CategoryRetail & Branding / Europe, UK & Ireland In Brief – When Cheap Became Clever The discount store…
Executive Summary The next frontier of branding isn’t bigger budgets — it’s smarter moves. In 2026, three shifts will rise:…
⸻ The Signal OpenAI’s Sora 2 just changed the creative landscape — again. The new model turns text prompts into…
The logo used to be the crown jewel of branding. Today it’s the least important piece in the kit. The…
In Brief Some of today’s most profitable brands make their money not where you think — but one layer deeper.They…
In Brief Flawless is out. Transparent is in.After a decade of filtered perfection and corporate performance, consumers now prize raw…
Walk into an Erewhon, and you’ll feel it:Not just a store — a shrine. Buy a pair of OnRunning shoes and read…
Streaming platforms spent a decade fighting for brand recognition. The signal: it didn’t work. Consumers don’t care whether it’s Netflix,…