Brand-building is an infinite game. Advantage is hard to come by. At least the sustainable kind. First you work hard…
Disciplines
In BriefThe U.S. bottled water market is now valued at $47.4 billion and projected to reach $66.4 billion by 2030.…
Marketers have been chasing youth like it’s the only currency left. Gen Z gets the hype, the headlines, and most…
Every brand has to fight the same enemy: Irrelevance. It’s what kills brands, faster than anything else. Yet, every brand…
In Brief Social selling isn’t new — it’s just finally becoming good.What started as awkward LinkedIn DMs and selfie pitches has…
Why “Sustainable” Is No Longer Enough In Brief Boomers built the consumer world — and now they’re rebuilding it to…
The most important thing in business isn’t awareness. It isn’t differentiation. It’s getting chosen. Chosen by customers, consumers, employees, investors,…
In Brief Netflix is moving into podcasting — starting with video shows and Spotify-backed distribution. This isn’t just another “content…
Our 2026 Marketing Trends Playbook is here – grab your FREE copy now.Once, marketing was about budgets.Now it’s about bandwidth.You…
In Brief The next big martech battleground isn’t CRM. It’s content orchestration — the invisible layer between creativity and chaos.…
In Brief Social video is everywhere. CPMs are down, feeds are infinite, and reach has never been cheaper. But here’s…
Summary:Most agencies are still paying the Old-School Tax—burning hours and profit on outdated processes—while their competitors finish faster, deliver sharper,…
In Brief In the classic Trojan Horse model, brands sell the cheap thing to unlock the expensive one.In the Reverse…
Netflix is entering podcasting via a distribution deal with Spotify to bring an initial slate of video podcasts (The Ringer…
For years, “service design” was the backstage art of fixing broken journeys — buried in org charts, misunderstood, and mostly…
The Signal In Salesforce’s global survey of nearly 5,000 marketers, AI implementation ranks as both the top priority and the…
High Volume. High Impact. Low Waste. CMO’s and brand leaders have a problem: they need to act like media companies…
In a world where everyone can learn the same things, prompt the same AI models, hire from the same global…
In Brief For the first time in decades, size doesn’t matter. Speed does. The signal: artificial intelligence has turned the…
For decades, branding has been treated like a communications exercise. You define your positioning, craft a visual identity, make a…
In 1991, the organizational theorist James G. March published a paper that has quietly shaped how we think about business…
Me with my biggest brand influencer Marty Neumeier, at my Flux Conference, ten years sgo.
inkedIn used to be the world’s most boring social network — a graveyard of résumés, jargon, and humblebrags. Today, it’s…
In Brief Culture is no longer a backdrop — it’s the battlefield. The signal: the most resonant brands aren’t creating…
Executive Summary The static logo is dying. The signal: modern brands are built as living systems—fluid, reactive, and designed to move.…
Most agencies and consultancies aren’t failing because they’re bad. They’re failing because they’re busy. Busy chasing revenue. Busy adding services.…
TypeMacro Trend CategoryRetail Innovation / Marketing & Advertising / Europe In Brief – When Aisles Became Algorithms Supermarkets are no…
TypeMacro Trend CategoryRetail & Branding / Europe, UK & Ireland In Brief – When Cheap Became Clever The discount store…
Executive Summary The next frontier of branding isn’t bigger budgets — it’s smarter moves. In 2026, three shifts will rise:…
Most agencies aren’t failing because they’re bad. They’re failing because they’re busy.Busy chasing revenue. Busy adding services. Busy saying yes…