High Volume. High Impact. Low Waste. CMO’s and brand leaders have a problem: they need to act like media companies…
Author: Tobias Dahlberg
In a world where everyone can learn the same things, prompt the same AI models, hire from the same global…
In Brief For the first time in decades, size doesn’t matter. Speed does. The signal: artificial intelligence has turned the…
For decades, branding has been treated like a communications exercise. You define your positioning, craft a visual identity, make a…
In 1991, the organizational theorist James G. March published a paper that has quietly shaped how we think about business…
Me with my biggest brand influencer Marty Neumeier, at my Flux Conference, ten years sgo.
inkedIn used to be the world’s most boring social network — a graveyard of résumés, jargon, and humblebrags. Today, it’s…
In Brief Culture is no longer a backdrop — it’s the battlefield. The signal: the most resonant brands aren’t creating…
Most agencies and consultancies aren’t failing because they’re bad. They’re failing because they’re busy. Busy chasing revenue. Busy adding services.…
TypeMacro Trend CategoryRetail Innovation / Marketing & Advertising / Europe In Brief – When Aisles Became Algorithms Supermarkets are no…
TypeMicro Trend CategoryRetail & Food Culture / Europe, UK & Ireland In BriefIn the age of shrinkflation and supermarket fatigue,…
TypeMicro Trend CategoryRetail & QSR Strategy / Food & Beverage / Pricing & Positioning In BriefLunch is the new front…
In BriefShrinkflation isn’t new—but 2025 made it personal. As brands quietly reduce pack sizes or reformulate recipes to protect margins,…
Executive Summary The next frontier of branding isn’t bigger budgets — it’s smarter moves. In 2026, three shifts will rise:…
Most agencies aren’t failing because they’re bad. They’re failing because they’re busy.Busy chasing revenue. Busy adding services. Busy saying yes…
In Brief Email marketing — the OG of digital — is having a comeback moment. After years of being dismissed…
⸻ The Signal Sora 2 just made your production department look like an antique. It can generate cinematic video, photorealistic…
In Brief The era of the weekly supermarket haul is dying. Consumers across North America and Europe are shifting toward…
In Brief:The middle of the market is finally sexy again. In 2026, “affordable premium” isn’t a contradiction—it’s the new cultural…
In Brief:While the platform giants chase mass markets, a new breed of vertical SaaS scale-ups are dominating niches with surgical…
⸻ The Signal OpenAI’s Sora 2 just changed the creative landscape — again. The new model turns text prompts into…
In Brief When markets tighten, most brands panic and drop prices. The signal: smart ones raise them. The deeper truth?…
In Brief The marketing funnel is dead. The signal: linear customer journeys have been replaced by perpetual motion — a…
Executive Summary Gen Z doesn’t care about your legacy, your logo, or your loyalty program. The signal: the most brand-savvy…
Category: Functional Beverages / Nordics 2025Region: Scandinavia (Sweden, Denmark, Finland, Norway, Iceland) In Brief In the Nordics, the next wave…
Why the Future Belongs to Those Who Can Conceive What Machines Can’t In Brief In an age when AI can…
How Algorithms Are Reorganizing Labor, Leadership, and Leverage In Brief The robots didn’t come for our jobs — they came…
How Brands Are Recalibrating Meaning and Money in the Post-Virtue Era In Brief “Do good and do well” sounded simple…
How Fluid Teams, Global Collectives, and AI Collaboration Are Redrawing the Map of Work In Brief The walls are coming…
Why the Future Isn’t About Doing Less Harm — But Doing More Good In Brief “Sustainability” was the buzzword of…